My group and I had one last process to go through before officially finishing our script; we had to ask our target audience for feedback. We had to gather a random selection of people who fit into our target audience and ask them various questions concerning our storyline as well as letting them read the script for themselves and enquiring about their opinion. Our reasoning behind this is due to it benefiting us in the long run, if our target audience don’t enjoy a certain scene or maybe they don’t like some of the dialogue then we are able to change it before it is too late. Of course after receiving our feedback we as a group debated once more over the comments and made sure to take note and consider all of our feedback which could in the long run affect the successfulness of our short film.
One of the points that our audience told us we needed to consider was the ending, we were told we should include something that the audience wouldn't expect. They told us they would expect Sophie to eventually come forward and tell the police so we needed to figure out a way of surprising the audience yet keep to a realistic plot line. We as a group thought of various things including leaving the script on a cliffhanger and instead of Alan being caught we would let him walk free. However we thought that it would be unfair to the audience if there was no justice for Sophie. This meant we added Alan's last piece of dialogue of "But Paige never complained" leaving the audience guessing about the relationship between Alan and his daughter.
Another point made was that some of the dialogue used needed to be changed to match the characteristics and background story of our characters. Some of the dialogue both the girls and Alan were using did not sound correct, with the girls sounding more mature beyond their years and Alan using language that our target audience struggled understanding. We as a group went through the script and made sure to edit any necessary language to ensure our script was understandable and better suited to our characters.I believe my group and I made the necessary improvements in order to produce a good short film that our target audience will hopefully enjoy judging by the feedback we were given.
Dudi's overall feedback was that the script was extremely well written we just needed to improve; the subtlety of the relationship, he mentioned the importance of setting up constant questions in the audience's mind to keep the audience guessing so they wanted to find out more - which could be difficult with the voice over and add more detail to the plot line as it was too much like a story. In order to achieve this Dudi Appleton suggested my group and I should create a list of questions that we would pose throughout the script such as; who is leading who on? Are we imagining this? Is the daughter aware? We took Dudi Appleton's feedback in to consideration and we believe we have effectively used his criticism to improve our script even further. We hope this could be the making of a great short film. The image above shows the feedback we had back from Dudi Appleton.






